A
recent workshop was designed to equip Information Services Department (ISD)
officials with essential tools and strategies to engage stakeholders
effectively on critical issues such as improper waste disposal and unauthorized
construction on waterways. The training aimed to enhance officials’ skills in
developing targeted messages, managing communication, and prioritizing
different stakeholder groups.
The session was led by Mr. Philip Dornyo, the Greater Accra Resilient and
Integrated Development (GARID) Project’s Communication Specialist. He provided
an overview of GARID’s Social Behavior Change Communication (SBCC) strategy,
detailing ISD’s role in content review, validation of SBCC materials, and best
practices for effective information, education, and communication (IEC)
delivery. Mr. Dornyo emphasized that the training would enable ISD officials to
effectively convey the GARID Project’s phases and potential impact to local
communities.
Highlighting the significance of clear communication in project success, Mr.
Dornyo pointed out that many local interventions face setbacks due to
ineffective outreach, not because of poor project outcomes. He encouraged
participants to view the training as a crucial step toward effectively
communicating government policies, project objectives, and outcomes.
“The GARID Project addresses flooding challenges across Greater Accra,
incorporating solid waste management, infrastructure improvements, and enhanced
services for communities along the Odaw River Basin,” Mr. Dornyo explained. He
underscored the importance of the Interjurisdictional Coordinating Management
Committee (ICMC), which oversees the project across 17 Metropolitan, Municipal,
and District Assemblies (MMDAs). He noted that one of the major challenges to
successful project implementation has been a lack of understanding of the
project’s components.
With the rainy season underway, Mr. Dornyo urged ISD officials to inform
stakeholders about the project’s objectives and ongoing efforts to reduce
flooding risks. He commended several assemblies for effectively utilizing
allocated funds for desilting and drainage clearing, encouraging others to
adopt similar proactive measures.
The workshop concluded with a practical session where participants
demonstrated their public messaging skills. Mr. Dornyo expressed confidence
that the training would empower ISD officers to communicate the project’s goals
effectively, fostering community support and ensuring the long-term success of
the GARID Project.